I’m Josefin, the founder of JOM, a mission driven independent Swedish confectionery brand. I wanted to share my love for gummies and craft a better, tastier and more sustainable option to the traditional and conventional candy. I’ve always been a huge candy lover but after shifting to an eco-friendly lifestyle the gummies that I loved growing up wasn’t cutting it anymore. I was missing a candy with clean ingredients, real flavors and with that typical Swedish chewy texture. So, that was it, my big sweet tooth set me off on a journey to create JOM, the first Swedish produced organic and vegan gummy candy.